The 1st Choice
We often take the things that we find in our homes for granted. But the simple fact is that those things are what turn a few walls and a roof into a home for someone. A fact that Ian and Annie Stewart knew all too well when, in 1995, they decided to start 1st Choice Rentals.
Whilst the housing market may experience ups and downs, the need for furnishing a home with everyday comforts and conveniences has and will always be there. In fact, with the advances in technology and communications, more equipment and appliances are finding their way into our homes than ever before.
As veterans in the household equipment rental industry, Ian and Annie understood the market dynamics better than most.
They knew the market had become too saturated with competition and the capital ambition of large corporates had pushed consumer convenience to the back seat in a bid to increase their margins. They came up with a different vision; by employing their industry expertise and know-how, they would create an equipment rentals business that would call upon the very essence of the industry: convenience and ease.
1st Choice Rentals’ brand ethos is simple: putting customers first. This philosophy has been the driving force behind from a small single location at Campbelltown NSW to what has now become a serious business with 9 locations across Australia. In true commitment to their vision, Ian and Annie have maintained a strong family orientation within the business, which exists to make their customers’ lives better.