Since 1993, Lollipop’s Playland and Cafe has been encouraging kids to develop through active play. Lollipop’s is now a multi-national franchise network with play center and cafes throughout Australia, New Zealand and Indonesia. Lollipop’s are known for bright, colourful environments and their ‘superplay’ features aren’t found anywhere else. The goal is to create a space where children can play safely in a creative environment and parents can relax with peace of mind.
Staff wear bright colourful uniforms and are selected with an emphasis on their bubbly dispositions. They genuinely enjoy and interacting with customers and their children which ensures an enjoyable and and professionally presented experience to maximise the children’s fun and to encourage repeat visits. We’ve had over 10 million children visitors, so we know we’re doing something right.
This is your opportunity to be part of a fun brand that encourages children to develop through play and activity. Lollipop’s Playland and Cafe is an established franchise network across Australia, New Zealand and Indonesia, and the business has made a strong name for itself in the indoor recreation industry.
As a Lollipop’s franchisee, you’ll have the freedom to be your own boss, while enjoying the support of an experienced franchise group. As a franchise owner, you’ll oversee the management of your operation, working towards a high level of return that will reward you with a successful and profitable business.
You will work closely with the Lollipop’s Playland and Cafe head office team in choosing your location. Site and lease negotiation is part of the package, as well as design, fit out and the training of new staff.
Lollipop’s are looking for superstar franchisees to join the team. This is a fantastic opportunity for you to be part of an amazing family friendly business, in a rapidly growing industry.
Get in touch today to find out more. We’re excited to meet you.
Togetherness
We believe in working as a team and finding success in each others achievements.
Fun
Everyday is about play, and we’re serious about fun. We encourage a positive environment for you and your staff.
Encouragement
Give praise when praise is due. Celebrate the good times, and thank those who help you get there.
Imagination
Create a business that achieves everything you want it to. We encourage autonomy so you have the freedom to have your ideas come to life.
Want to own a Lollipop’s Playland? You must be a natural with children. Run, jump, play, hide and seek, these things all come with the gig but must be partnered with a high level of commercial savvy.
People are at the heart of what we do, so experience in customers service, retail or hospitality will come in handy.
Your job is to create a fun and safe environment for parents, caregivers and kids.
We want you to understand the meaning of hard work, and know that sometimes hard work means unorthodox hours.
Your desire to be an owner-operator of your own business will drive your success, and you know how to have fun along the way.
Have any questions?
Contact us today!
Tim Newman-Morris
Director
Tim Newman-Morris has been involved in Indoor Children’s Playland’s since January of 2002 when he purchased the Lollipop’s Playland franchise in Bentleigh East. His passion for the business grew, and he purchased the Australian Master Franchise before eventually purchasing the entire brand in 2011 with new business partner Bret.
Tim is also involved with Standards Australia where he writes the Australian and New Zealand Indoor Playcentre standards, and is a current Board Member of AALARA (Australian Amusement, Leisure and Recreation Association). With the grounding of Small Business Management given to Tim at McDonald’s, followed by the Franchise and multiple site operation experience at Burger King, Tim is eminently qualified to head up Lollipop’s Playlands International.
Bret Stremski
Director
Bret’s a people person. With over 23 years of experience in franchising, operations, marketing and people management at McDonald’s, Bret has been the driving force behind refining the Lollipop’s business model.
His time with McDonald’s was finished on the other side of the corporate fence as a franchisee of the McDonald’s Kalgoorlie restaurant giving him valuable experience and understanding of what it means to run your own business. Bret Stremski partnered with Tim in March 2011 to purchase the entire Lollipop’s business from the founder, Alan Grant.
Andrew Wolff
Franchise Business Manager
As Franchise Business Manager of Lollipop’s, Andrew is an operations master. With over 20 years of experience, Andrew has worked with many high profile brands and franchises, making him a natural with hands on support in operations and finances. His experience in franchising stems from his 16 years at the RFG group as Franchise Manager.
Lollipop’s cares about its employees and customers, and for Andrew, that’s what sets the brand apart. His passion and commercial savvy are maximising the performance of Lollipop’s Playland and Cafe everyday, and he’s excited to continue to grow the brand.
Lisa Simmons
Marketing Manager
The reputation and brand awareness of the Lollipop’s name is an invaluable asset, and Lisa is the brand guardian. As Marketing Manager for Lollipop’s, Lisa is a big-picture thinker. She welcomes change and innovation by monitoring trends in the market, so Lollipop’s stays ahead of the game.
With over 15 years experience in marketing and advertising for national organisations, Lisa is offering support to franchisees in their local area marketing, so they can cut-through to their local audience. She wants all Lollipop’s franchisees to succeed, and is willing to lend a helping hand.
Hayley Spicer
Administration and Accounts
Hayley has worked in several Lollipop’s Playlands as a casual staff member since 2013 and brings a great understanding of the importance of prompt support to ensure a seamless operation at a site level. She is now full-time at head office assisting with all administration and liaising with our franchisees, external suppliers and head office staff as needed.
Tiffany Johnstone
Operations Consultant
Tiff has worked for Lollipop’s head office company playlands for over 8 years. She started as a casual at our Canberra site and moved to Melbourne to be a full-time site manager when we purchased the Bentleigh site from an existing franchisee. Tiff is an operations expert and has improved the Bentleigh site sales and profitability over her years in this role. She is now working in head office to assist with site openings and operations at our Australian and US sites.
“We had the franchisors support throughout the entire journey, from negotiating the lease, council permits, tradesmen, merchandise, software, signage, to interviewing potential new staff members, the list goes on. ”
Zeina Hakim, Lollipop’s Playland franchisee
Become a Master Franchisor and take Lollipop’s to the world. Lollipop’s is growing, and our plans for global expansion are coming into fruition. Already an international leading franchise, we have franchise partners in four countries around the world.
Our long history in Australia and existing international franchise experience is going to make new market entry that much easier. As a Master Franchisor, we will provide you with:
- International franchise experience
- International marketing support
- Support and training
- Systems and processes ready to adapt to your local market
Available Locations
Lollipop's Playland & Cafe plans to expand to a number of new locations across Australia and New Zealand. There are also existing locations available to franchise.
Let’s Play
A Lollipop’s franchise is all about fun and creativity. Work in an industry that supports active play, teamwork and developing young minds.
At Lollipop’s Playland & Cafe we offer a safe environment for youngsters between the ages of 0-11 years. Our facilities are second to none, and although we’re for children, we invite parents and guardians to enjoy our cafe and watch kids have the time of their lives. Our facilities include:
- A huge adventure climbing playground
- Ball Pits/Bouncy Castles
- Special toddler area for young children
- Birthday party rooms
- Computer/Playstations
- Climbing walls with full auto belay system
- A mechanical merry go round providing significant wow factor
- Cafe serving fresh food
Hands On
Although Lollipop’s Playland & Cafe is a franchise system, we encourage franchisees to make your business your own. Other than a few standards and rules that need to be adhered to, you will have the flexibility to be a hands on operator – it’s the best of both worlds. You’ll be in business for yourself, but not by yourself.
Working Together
We don’t just handover the keys to a Lollipop’s Playland and Cafe and say “see you later.” You will receive complete assistance in setting up your own location. We’ll take you through a full training program at our Melbourne head office, and when you’re ready to open your location, you’ll have the support and experience you need to succeed. Your success is our success, and we promise to help you every step of the way.
The Word is Out
Lollipop’s is a national brand name in Australia, New Zealand and Indonesia. You can take advantage of the existing brand awareness and name Lollipop’s has built by joining an established business – you won’t be working from the ground up.
In addition, you’ll enjoy a national marketing plan that benefits the entire Lollipop’s network. Benefits include:
- Website management
- Support in localised marketing activities
- TV commercials scheduled nationally
- Assistance with sourcing promotional merchandise options
- Marketing materials/templates
- Brand manual for design and logo usage guidelines
- Online operations manual for easy reference
Establishment Costs
Establishment costs start from $450,000. Costs depend on the location, size and functionality of your Lollipop’s franchise.
