Rockin’ the wok and steaming the good stuff since 2009, misschu® is the original Asian street-food ‘tuckshop’. The first brand to offer health-conscious hawker food inspired by the fresh tastes of Vietnam and the fast pace of our urban lifestyles.

The business was founded by Nahji Chu, a Vietnamese-Laotian refugee, who had a vision of offering restaurant quality food in a noodle box, served fast. In 2009, the first misschu tuckshop opened in Darlinghurst, New South Wales and quickly developed a cult status and a daily queue up the street.

In 2010, Gabi Machado formed a partnership to open the second misschu tuckshop in Melbourne, Victoria. Gabi re-interpreted the original takeaway concept for the colder climate of Melbourne, introducing a dining room and bar to complement the takeaway trade through the tuckshop window. Kano Hollamby joined the team for this project and has been the driver of the interior and graphic design elements of the brand ever since.

Since the launch of the misschu brand in Melbourne, Gabi, his wife Heike and Kano have opened two further successful misschu tuckshops in Victoria. Now with full rights to the brand, the trio are set to take the business to new heights with a national roll out, honouring the legacy of its founder and with a firm commitment to the misschu DNA; big on fun, freshness, flavour, design and customer experience.

Grandma’s traditional recipes take a modern spin at misschu. The menu is unique, the food is nourishing and delicious, the atmosphere is lively, the prices are accessible and the service is fast!

As a local happy place to catch up with family and friends, a quality home delivery service for a night in, or as an office caterer with a healthy twist, the appeal of the misschu brand is broad and lasting.

misschu is now expanding and looking for passionate and driven people to join the family.

You will benefit from joining a growing and successful business that is committed to creating a strong brand and a positive environment.

In a market driven by a ‘back-to-basics’ mindset, by focussing on fresh and natural food executed fast, misschu is just what today’s consumers want.

A misschu tuckshop is an inspiring, innovative and happy place for staff and customers alike.  Already a big hit in Melbourne CBD, South Yarra and South Melbourne, misschu has plans to expand to over 40 locations over the next 5 years.

A comprehensive restaurant training program will ensure your misschu tuckshop delivers delicious food all day long to eagerly awaiting customers.  You’ll be fully supported by the head office team and have access to all the knowledge and wisdom you need to make your business succeed.  The misschu program will also equip you with the right tools to boost your marketing and sales efforts.

ORIGINALITY

We don’t focus on what everyone else is doing, we focus on what we do and do it better than anyone else.

CARE FACTOR

We care about our customers, we care about flavour, we care about happiness and we care about sustainability.

NOURISHMENT

We are conscious of the quality of ingredients that we use.  We serve nutritious food and we believe that freshness is paramount.

EXPERIENCE

We believe that the customer experience is the key to success – the music, the lighting, value for money, speed of service and most importantly delicious food!

Gabi graduated from Melbourne University with a Law Commerce degree and moved straight to London to start working life at UBS Investment Bank. There Gabi worked with some of the UK’s largest FMCG companies in an advisory capacity, but more importantly, he met his bride to be, Heike!

After 2 years of late nights, secret rendezvous and terrible office food, Gabi moved to Sydney to work for Carnegie Wylie (now Lazard) in private equity. He learned the tools of the investing trade and became the go-to-guy for all investments in food businesses.

Gabi longed to get his hands dirty in an operating role and to take control of his own destiny. He was passionate about the food industry and in mid-2010, he came across a small takeaway shop in Darlinghurst, Sydney that had an iconic following and a load of potential.

After much discussion, Gabi and the founder of the misschu brand decided to open the second misschu tuckshop in Melbourne, with Gabi taking a license for Victoria.

Off came the suit and on came the apron as Gabi spent several months in and out of the Darlinghurst kitchen documenting the processes and recipes of misschu, whilst overseeing the fit-out of the first misschu tuckshop in Melbourne.

For the past seven years, Gabi has focussed solely on managing the operations of the misschu business in Melbourne and tweaking and enhancing the misschu business model. The Melbourne business has grown organically since opening in the CBD, with two further company owned misschu tuckshops opening in South Yarra and South Melbourne.

Gabi is as passionate as ever about the misschu brand and business and is now excited to offer the same opportunity to others.

Heike was born in Bangkok, Thailand. She is a graduate of the EBS Business School in Germany and is fluent in Thai, German, French and English.

Heike started working life at UBS Investment Bank in the Consumer Products and Retail team. She quickly jumped across to the private equity world, initially with media specialists Veronis Suhler Stevenson in London, followed by Gresham Partners in Sydney.

Having taken some time off to look after her young children, Heike has recently re-joined the finance world as a Director in the M&A team at Deloitte in Melbourne.

As Gabi’s wife, Heike has been involved in the misschu business on a strategic level since the launch in Melbourne in 2011. She continues this role as a Director and general advisor to the business.

Kano has been known as any one or more of the following at any one time: graphic designer, creative consultant, interior designer, street artist, vinyl collector, DJ, art director, illustrator, event creator, set designer, writer. It is highly likely that he’s doing at least 3 of those things as we speak.

Kano’s graphic art and design practice was formed in 2000 and was the place where he brought together all aspects of visual communication and his art. He was finally able to explore and combine his love of design, typography, art, interiors, sculpture, graffiti, photography, illustration and music.

Kano has cemented a reputation for building experiential brands and producing individually crafted design and art for commercial interiors, album covers, record labels, books, websites, publications, products and packaging for clients all over the globe. His past and present clients include Red Bull, La Belle Miette, Bank of Melbourne, Westpac, Kookai, Tru Thoughts Recordings, Mr Bongo. Records, Nike, and of course his most lengthy affair to date, misschu. Kano teamed up with misschu in 2010 and has been responsible for all design, branding and store interiors since.

Kano’s words and works have appeared in various publications including The Age and Herald Sun newspapers, Art in Australia, IDN, Rolling Stone, Belle and Vogue Living.

A misschu tuckshop is not just a place to eat, it’s an experience. We’ve created a feeling around our brand that we want shared in every one of our locations.

As a Tuckshop Owner you will be a brand ambassador and it will be your responsibility to carry out our purpose –

‘To create the ultimate happy place for our customers to relax, nourish themselves and connect with friends and family.’

A Tuckshop Owner is someone with life skills and street smarts. No formal education is necessary but the ability to crunch numbers and manage costs is a must.

As the operator of your location, a hot wok and buzzing dining room shouldn’t faze you. You remain cool as a cucumber under pressure and enjoy the adrenaline of multi-tasking through busy service periods.

We’re looking for people who are honest and who focus on the solution and not on the problem.

At misschu, we live and breathe a healthy lifestyle. We care about the ingredients that go into our food– and you should too!

Our ‘we care’ attitude extends to our customers and to our staff. We believe in treating people with respect and kindness, irrespective of how crazy busy the service period is, and expect to see the same attitude from Tuckshop Owners.

A misschu tuckshop is not just a place to eat, it’s an experience, and we’ve created a feeling around our brand that we want shared in every one of our locations.

As a Tuckshop Owner you will be a brand ambassador and it will be your responsibility to carry out our purpose –

‘To create the ultimate happy place for our customers to relax, nourish themselves and connect with friends and family.’

A Tuckshop Owner is someone with life skills and street smarts. No formal education is necessary but the ability to crunch numbers and manage costs is a must.

As the operator of your location, a hot wok and buzzing dining room don’t faze you. You remain cool as a cucumber under pressure and enjoy the adrenaline of multi-tasking through busy service periods.

We’re looking for people who are honest and who focus on the solution and not on the problem.

At misschu, we live and breathe a healthy lifestyle. We care about the ingredients that go into our food– and you should too!

Our ‘we care’ attitude extends to our customers and to our staff.  We believe in treating people with respect and kindness, irrespective of how crazy busy the service period is, and would expect to see the same attitude from Tuckshop Owners.

Proven and Profitable

You need only to walk into a misschu tuckshop to feel the buzz and energy.

A misschu tuckshop appeals to a very broad demographic, from school children to retirees.  At our price point, we are widely accessible.

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Why we’re different

Slow and snobby restaurants are yesterday’s news. A misschu tuckshop offers people what they want today;  delicious and nutritious food executed quickly at an everyday price point.

Menu development is a high priority and…

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Training & Support

Tuckshop Owners will benefit from joining a growing and successful business that is committed to creating a strong brand and a positive environment. We’ll work with you to ensure that you feel confident and ready…

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Brand & Marketing

As the original player on the scene, misschu has set the pace for urban street-food brands. Tuckshop Owners will have access to an in-house Brand and Marketing Team, as well as additional support for local area marketing initiatives…

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Establishment Costs

Establishing your misschu tuckshop starts from $400,000 + GST.  The agreement will be for 5+5 years, with an initial joining fee as well as ongoing royalty and marketing fees. This establishment cost includes all of your initial…

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